Brad Wright is our GCC Regional Director and Director of Master Planning, bringing over 25 years of experience across the public and private sectors. His career spans the Middle East, Australasia, and South Africa.

Brad is a qualified urban designer/ master planner, architect, and program/project manager. He has held senior leadership roles including Executive Director of Master Planning & Design at the PIF’s Soudah Development Company, Technical Director of Master Planning & Design at PIF’s Centre of Excellence (CoE), Director of Strategic Planning at Saudi Arabia’s National Project Management Organization (EXPRO), and Head of Department and Associate Director for Urban Design & Planning at WS Atkins International (GCC). Earlier in his career, he was a Senior Associate at Urbanismplus, a specialist urban design and planning consultancy based in New Zealand.

As a member of the executive leadership team, Brad leads the Master Planning, Urban Design, Architecture, and Engineering operations across the GCC. He is responsible for driving operational excellence and client satisfaction across a broad range of sectors, including mixed-use, hospitality, residential within both greenfield and brownfield (regenerative) developments.

Brad’s work is grounded in delivering viable, place-based, and process-driven outcomes. His approach is principled, highly consultative, multi-disciplinary, and integrated, with a focus on achieving high-quality results that balance economic, social, cultural, and environmental demands. His formal training in architecture and urban design, combined with extensive international experience, enables him to operate effectively at both strategic “top-down” and detailed “bottom-up” levels.

Throughout his career, Brad has led and contributed to projects across a wide range of scales, including:

• National framework for developing entity-specific, prioritised five-year project portfolio plans
• National housing strategy and medium-density residential demonstration projects
• Integrated multi-disciplinary processes and procedures for master planning
• National, regional, sub-regional, and city-scale strategies, structure plans, growth management plans, and design-led development frameworks
• Master plans and development frameworks for mixed-use developments, residential neighbourhoods, and urban extensions
• Revitalisation strategies for ports and waterfront redevelopments, town centres, and historic areas
• Local area and precinct plans for mixed-use town centres, residential neighbourhoods, and tourism-led developments
• Concept design for medium-density housing, mixed-use developments, and large-format retail and parking facilities
• Project-specific design guidelines, including street-based mixed-use centres, residential developments, subdivisions, and city-wide public streets
• Master planning and urban design advocacy through peer reviews, expert appraisals, conference speaking, and expert evidence for environmental court hearings
• Mentoring and training in master planning and urban design at the university, professional, and local authority levels